Writing

Notes on modern outbound.

What I'm learning building GTM systems: Clay, AI agents, data hygiene, testing. Shorter takes go out on LinkedIn.

Oct 16, 2026·2 min read

Human-in-the-loop by default: how I gate AI-drafted outbound

The agent drafts and a person approves. Here are the guardrails I put between an LLM and a prospect's inbox.

AI AgentsGuardrailsOutbound

Oct 14, 2026·2 min read

Clean before you enrich: the boring step that made our outbound work

10,000 Clay records became 3,000 qualified accounts. Most of the lift came from pandas, not prompts.

ClayDataOutbound

Oct 7, 2026·2 min read

A/B testing cold email when your list is small

100 sends per variant per week won't give you statistical significance. Here's how to still learn something.

TestingOutboundSequencing